Advance to Amplify was founded in 2021 by a group of six women who wanted to help professionally at-risk women and bridge the widening skills gap affecting women in the workforce.
Advanced to Amplify was co-founded by six women from different walks of life.
We are proud to present their stories here.
Co-founder leading Partnerships and Future Skilling
Karen is our expert on innovation and strategic partnerships and an advocate for innovation and culture implementation initiatives.
Offering over 20 years’ experience in both consulting and corporate environments, she has overseen large scale business and implementation projects with both short- and long- term impact.
She currently leads the Women in Digital Switzerland Association and is an active participant of the Open Geneva Committee.
She enjoys good food, being surrounded by beautiful people, and any outdoors adventure.
Co-founder leading Event Services
Emma is our expert in experience and engagement and has worked for more than 20 years at MCI Suisse, a global engagement and marketing agency, based in Geneva. She has managed local and international client accounts helping them transform their live events into meaningful digital experiences.
Originally from France, Emma has lived in the UK and in Switzerland. She is a passionate skier, mountain lover and active mother of 2.
Emma believes in the power of human interactions. She has travelled the world planning events and now supports Advance to Amplify in planning our KELSAR circles events.
Co-founder leading Member Services
Laurence is our expert on community engagement and has worked within the ICT and services industry sector for over 20 years. She is responsible for member engagement.
Laurence is the Strategic Engagement Director at MCI Group, a global engagement and marketing agency, creating memorable event experiences in various media and contexts. She leverages her skills in AI, innovation, and business transformation to create and implement impactful engagement strategies.
Laurence is on the steering committee of ICON, an NGO that federates a European community working on trust in cyberspace.
Originally from France, has lived and worked in the US and Switzerland, and currently operates from the UK, where she lives with her husband and three children. She enjoys travelling and discovering new cultures, hiking in the French Alps and spending time with her family and friends.
Co-founder leading Operations
Sonia is our expert on Digital Transformation and has worked in the International NGO and Humanitarian sectors for over 20 years. She is responsible for operations. Currently at MSF/Doctors without Borders, Sonia is the Director of Digital Transformation for West and Central Africa.
Originally from India, Sonia has lived and worked in Switzerland, and currently operates from the United States, where she lives with her partner.
Sonia has consistently championed the cause of inclusion of women in leadership roles, in STEM (Science Technology Engineering and Mathematics), and in entrepreneurial ventures. In addition, she is also the co-founder of Heroes Everywhere, a platform to celebrate unsung heroes of the world.
She enjoys road trips with her partner, travelling to other countries, exercising, and Indian dance and music.
Co-founder leading Employer Services
Adelheid is our expert on Digital Transformation & Change Management. Having spent 20 years at Holcim, a global leader in the Construction Materials iindustry, she has held various positions and currently is part of the Digital Transformation unit helping drive the digital innovation framework.
Adelheid has always supported causes different causes as a volunteer. Most recently she managed a fast-track turnaround of a local day-care and is part of the Executive Team of Women in Digital Switzerland.
Originally from Germany, Adelheid has lived and worked in Switzerland for the past 17 years and is married with three children.
Despite working a male dominated industry, Adelheid has been able to grow and develop both professionally and privately and feels privileged to have had male leaders who appreciate and foster diverse teams and mindsets. She would like to help more women and employers to experience the same.
Co-founder leading Design and User Experience
Rachael is the creative in our team. She is responsible for all design and user experience and spends her time making our brand stand out and shine. She works as an independent Graphic and UX/UI designer at Rachael Camp Design.
Originally from the United Kingdom, Rachael spent 6 years working in the Market Research industry and doing her best to make her presentations impactful and visually compelling. She moved to Switzerland with her partner and found finding work difficult, which was a motivation to found Advance to Amplify. She eventually decided to work independently and found her feet through networking in Geneva and beyond. She felt compelled to make sure others did not have to induce the difficulties she faced in the Swiss market, with no access to help, advice or guidance.
When she is not working, Rachael is in the gym (her second home). She is a Powerlifter competing at National level in Switzerland. She also loves swimming and spending time outdoors.
Advance to Amplify is so grateful for the support of our wonderful team of volunteers .
We thank them for their talent and their time!
Sustainable & International Organization Research Analyst
Ali Raza Dar
Lead Coach, Journey Ambassador
Communications Project Manager
Video producer, editor & journalist
Brand, Communications & Content Manager
Interested in joining us?
We are looking for a Junior Web Developer, Project Manager, Coaches and Mentors to join our team on a volunteer basis