Our Story
Advance to Amplify was formed in February 2021 when six women from various industries came together to make a difference to women in the workforce.
Advance to Amplify’s goal is:
To bridge the skills gap and provided support to women who face precarious employment situations and professional growth challenges.

Collectively, we have skills in Project Management, Digital Marketing, Communications, Event Management Innovation, Digital Transformation, and the Humanitarian sectors.
More importantly than their skills, our co-founders have a passion to make impact. Here’s why:
"Several years ago, my partner and I lost our jobs on the same day. Although this was distressing, I had a network of incredible women who guided me on my personal and professional path. I made a promise then to work to help other women"
Karen Bhavnani, Co-Founder
"With two decades of experience in the events industry, I feel blessed to not have spent a single day unemployed. And yet, other women are not so lucky. I want to use my passion and knowledge to support women who find themselves in precarious employment situations.”
Emma Aix, Co-Founder
“As a woman in the workplace, I often needed to justify myself when I prioritized my children over my work. This was not always appreciated. However, I was lucky to find a supportive network of woman who understood and encouraged me. It is now my turn to give back.”
Laurence Juillard, Co-Founder
“It has not been easy being a woman of colour in a male dominated industry. I am blessed to come from a family of strong, courageous women that celebrate the girl-child and supported my dreams. I am here to help other women achieve theirs.”
Sonia Karkare, Co-Founder
“Throughout my 20 year career in the construction industry, I worked in an environment that encouraged me and appreciated diversity. They gave me the flexibility to be a working woman and a mother of three. Every woman deserves to work in such an inclusive and supportive environment.”
Adelheid Moxon, Co-Founder
When I moved to Switzerland, I was shocked at how hard it was to find a job. No matter what I did, I either got a rejection or no response. This hit my self-confidence and I felt like I would never work again. The only support options available, I couldn’t afford. I want to ensure no woman is put in the same position.”
Rachael Camp, Co-Founder